Why doesn’t my channel have subscribers or viewers?
Because you aren’t driving any traffic towards your channel.
This is the most common issue that I see. Ten—or even just five—years ago, you didn’t really have to promote your channel at all. I have friends from that era who could post anything and it would rank in search and get thousands of views.
Those days are long gone. Every niche, every crevice of every niche, every nook and corner and cubbyhole of every crevice of every niche is saturated.
SEO is a joke. Unless it is a current, hot topic that has a ton of people searching and you beat everyone else to making a video about, don’t expect to show up in search. It isn’t going to happen, no matter how upbeat “YouTube YouTube influencers and gurus” sound.
You need to get people to your channel, and then convert them into subscribers.
The first has almost nothing to do with how good your content is, while the second is entirely just that.
So, find out which you are having trouble with:
Usually it’s the first.
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- Social media can help a lot. Share yo’ shit. Someone said the other day that they saw my video on reddit. I’ve never even used reddit—if you have a loyal fanbase and they like your content, they might share it.
- Running ads might not be a bad idea. YouTube ads are pretty cheap and could be a good way to grow.
- Contact other people in your niche as non-creepily as possible and just say hi. Don’t ask for a shout-out or a collab. Just say hello and maybe how much you appreciate their work or something like that. Could be useful in the future.
- Friends and family. If you have fifty friends and family watching your videos on a regular basis, that really adds up faster than you think. Get them to share it at work or with their friends. If you have good content, they’ll be happy to.
That brings me to content.
- If you think your content is good, and most other people don’t agree, it’s not good. You aren’t making videos for you, you are making it for other people.
- Extra details—especially humor—go a long way. Take any and every opportunity to add some liveliness and jokes to your videos.
- Get to the point. Jokes aside, don’t waste people’s time. I don’t even introduce myself. They can read who I am.
- Channel Trailer. Probably important. I should probably do this. Maybe by the time I get to 10k subs. Maybe…
- Thumbnails. Not a strong point for me. But…it’s important. Get people to click.
- Make your video AS SHORT AS POSSIBLE. I’m not saying one or two minutes. I’m saying as short as it can be while still maintaining quality and getting across all of the information. I will NEVER make a 25 minute video that could be 20 minutes. If it’s 25 minutes, it’s 25 minutes of solid-ass information.
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