What Is Digital marketing?

 Digital marketing means advertising with the help of digital channels such as social media, mobile applications, emails, web application, search engines, websites or any new digital.

In simple words, digital marketing is any form of marketing products and services that involves electronic devices and it is how today businesses are getting their messages in front of their best prospects and consumers.

Now let’s see how digital marketing works!

Digital marketing is not very different to traditional marketing as in both the cases the business seeks to develop mutually beneficial relationship with the prospects, leads and customers.

But digital marketing has replaced traditional marketing as it’s designed strategically to to reach today’s consumers.

Let’s take an example for a better understanding:

Think about the last important purchase you made. It could a car, a laptop or you hired someone to fix your roof. Regardless of what you purchased, you probably began by searching it on the internet to learn about your options, features, best brand to go for, etc. Your final decision of purchase was based on the reviews you read online, opinions of your friends and family and the price.

Digital Marketing Details information

Therefore, most purchasing decisions begin online.

The key is to develop a digital marketing strategy that puts in all the places where the your target consumers are already hanging out and then using different channels to connect with them.

Types of Digital Marketing:

1. Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine result pages, thereby increasing traffic your website receives. The channels that benefit from SEO includes websites, blogs and infographics.
2. Content Marketing: Content marketing means creating and distributing valuable, relevant and consistent content for the purpose of generating brand awareness, traffic growth, lead generation and customers.
3. Social Media Marketing: Social Media Marketing means promoting your brand and your content on social media platforms to increase brand awareness, drive traffic and generate leads for your business. The channels you can use in social media marketing includes:
1. Facebook
2. Instagram
3. Snapchat
4. Linkedin
5. Pinterest
6. Twitter
7. More information

1. Pay Per Click (PPC): Pay Per click is an advertising model that lets marketers place ads on an ad platform and pay the publisher every time their ad is clicked. The goal of PPC ad is to lead the person viewing it to click through the advertiser’s website or app, where that visitor can complete a valuable action such as purchasing a product.
2. Affiliate Marketing: It is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
1. Hosting video ads through the Youtube
2. Posting affiliate links from your social media accounts.
3. E-Mail Marketing: It is a form of direct marketing that uses email to promote your business’s products or services. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:
1. Blog subscription newsletters.
2. Follow-up emails to website visitors who downloaded something.
3. Customer welcome emails.
4. Holiday promotions to loyalty program members.
5. Tips or similar series emails for customer nurturing.

Digital marketing is a very vast and deep topic. You can learn more about digital marketing and its uses from Edu4sure and your also explore about other topics as well such as Finance, sales & marketing, mobile marketing, English, entrepreneurship, etc. See More.....