Why are Facebook ads so much more affordable than LinkedIn ads?
It's very complicated, but I'll try to answer your question.
It's about the quality and type of users in each platform Even in Facebook ads, when targeting, for example, doctors, the cost will be higher than targeting more popular groups such as college students.
The marketing process must also be based on a specific roI, which also explains why Linkedin ads are more dedicated to B2B than B2C unlike Facebook, which is directly targeting the customer.
I hope I made it clear to you.
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