Is YouTube marketing useful or FB marketing?
Both channels are useful and it really depends on your goals for which channel is right for you.
We’ve run both YouTube marketing campaigns and Facebook marketing for clients and have seen a couple of trends you should be aware of before you invest in either channel.
For instance, when it comes to YouTube:
- Don’t expect a high volume of direct sales. YouTube is a much bigger driver of brand awareness. So you’ll see an uptick in your brand campaigns over direct conversions on YouTube.
- High-quality video ads are essential here. Get your point across within the first few frames so your target audience is engaged and clicks to learn more. There are different ad types, so make sure your video fits within those limits.
- It takes time to see the performance from running YouTube ads; it’s part of the customer journey, the start, so your audience needs time to evaluate your product, and then come back. Give YouTube, at least, 3 to 6 months to evaluate performance.
- Don’t make frequent changes to your campaign. We’ve noticed that YouTube campaigns are temperamental. If you add a new ad, it could literally make the campaign stop performing. When in doubt, create new campaign, run them side by side, and then slowly lower the budget on the one not performing.
- You’ll need a hefty budget. Think $5K+/month to test YouTube properly. Google is getting better at offering stats to show how large budgets really drive your brand. But it is expensive right now to really get it going.
On the other side, Facebook:
- Is really great at showing direct sales for your ads. Facebook marketing shows great results for our clients.
- It’s all in the ad and targeting. So finding the right audience and the right creative that go hand-in-hand. Look at what your competitors are doing and see what you can do better.
- Don’t try Facebook and just give up right away. Try different creative and different audiences. Interest targeting works the best, in our experience, so what are your target audiences interested in?
- Same as YouTube - do not make frequent changes to your campaigns. Facebook has a learning period and if you disrupt it, you can tank results fast.
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